Pushkar sweets a renowned brand from Kalyani Nagar Pune has been excelling in making sweets and other delights. The brand identity is firstly known through advertising and then package design. A brand should always pay special attention to package design as it is the one which educates the consumers with the product details and quality.

We helped Pushkar sweets in helping establish a brand identity by designing their sweet packages. We developed packages for Paan delight, Kaju rolls assorted sweets and Katli delight. These packaging were based on minimalistic illustrations. The white box with the brand name strip in the middle and minimal line drawing on the white box were the center of attraction for this package design as it met all the packaging design trend standards of the respective time.