Pavitra foods is a Pune based brand that delivers a variety of grain flours. Their products are organic and high in healthy values. From millet flour to rice flours, their products are the ones that have the benchmark of quality.
We at Saypan designed the food packaging designs for Pavitra foods as asked by the firm. The packaging design was a reflection of the branding brief they provided us. The second thing that was taken into the consideration was the research of other company packages of the same field.
In order to make the food packaging designs stand out from the others was to make the use of hand drawn illustration which compiled with the packaging trends back then. This was surely a wise thought to follow the packaging trends of the specific period which helped the company with successful branding.