Musfit Nutrition is a Sangamner based brand which provides all kinds of nutrition and food products that cater to all the health conscious customers and fitness freaks. They use quality ingredients and mixtures to make all of their supplements.
Musfit Nutrition approached Saypan with a brief to design a packaging for a series of protein powders. For such staunch a product, the design had to be strong in attitude. The products are namely Massive Muscle Gainer, Whey Isolate, Hard-core Gainer, Bulk Mass Gainer.
The colour Black was utilized as a primary colour for the designs as it is associated with strength authority and power. The design consists of visuals with sharp angled graphics which plays in shades of black and grey. The detail colours were selected from the warm scheme as they play around with themes such excitement, optimism and passion which are similar to the overall nature of the company’s clientele. The font used also displays the strong attitude and nature of the product.