Pran RFL group is the most famous brand heading from Bangladesh that works in numerous fields that start from fruit drinks, bakery and sweets to packed foods.
The campaign for Pran RFL group confectionery packaging design was a research based task. The products for which the design was to be made were children centric, hence the target audience were children. We started the deep research by studying children psychology, colour schemes and typography.
The designs we created were totally based on the combination of the research and product simulation to bring out the design to its best.