What makes a product innovative? It is the graphic content that causes the interaction is the base of an effective marketing. Products which are based on the consumers that interact with art should be provided with products with the same visual background. Sudarshan a leading stationery brand from Pune.

They approached Saypan for innovative diary cover designs, we came up with the idea “expressions, freedom of emotions”. The designing was to be done for the sub brand of Sudarshan which was ‘Black and colour’.

 Interactive doodles for the diary cover design was taken into consideration, as the idea name suggested the main topic of illustration was human expressions. The research and the art style was carried out precisely to help the product enhance interaction with artistic crowds.